1 Apr 2017

Singular advertises how well creative artwork performs in mobile ads

Telstra Ventures

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Telstra Ventures investment company Singular, a mobile marketing and analytics firm, has launched a revamped version of its Creative Reporting so that mobile advertisers can see how well their advertisements are working, down to the level of creative assets, such as images or videos.

With Creative Reporting, a mobile marketer could track installs and click-through rates. But they could also track how well the ads are doing in terms of generating revenues over the lifetime of the product. And they could discern which images or videos could lead to long-term engagement

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